May Nice: The Lash Brand Redefining Beauty with Ethics, Inclusivity, and Sustainability
May Nice：Empowerment Through Beauty, Sustainably Crafted
——Because Every Lash Tells a Story of Strength
The Spark: A Revolution Born from Frustration
May Nice began with a simple but brutal truth: the false lash industry was broken, it had failed women—and the planet.
Maya, a Vancouver-based makeup artist, spent years glamming up powerhouse women—CEOs, artists, activists. But every time she reached for mainstream lashes, fury simmered: "How can‘empowering’ lashes come wrapped in plastic, tested on animals, and designed for just one ‘perfect’ eye shape?"
The final straw came in 2021, while prepping a climate activist for her TED Talk. As Maya applied a generic strip lash, her client sighed:
"I want my look to scream ‘unignorable’—but shouldn’t my values be part of it too?"
That moment lit a fire. Maya vowed to create lashes that matched her clients’ ethics and edge—sparking May Nice: a lash brand fusing uncompromising glamour with radical sustainability.
Our Manifesto: Beauty Without Boundaries
1. Designed for Real Power
- 40+ styles for every identity: From "Boardroom Babe" (subtle lift) to "Unshaved & Unbothered" (full drag drama), our lashes celebrate hooded lids, monolids, mature eyes, and beyond.
- No token diversity: Our campaigns feature 60-year-old professors, non-binary poets, and Black single dads—because strength wears infinite faces.
2. We make sure every pair reflects our care for the planet:
🌱 100% vegan & cruelty-free (no animal fibers)
🌱 Eco-friendly packaging (recyclable & biodegradable materials)
🌱 Responsibly made (ethical wages, low-waste production)
🌱 Wear. Re-wear. Revolutionize: our lashes last 15+ wears—cutting waste by 300% vs. throwaway brands.
3. Beauty That Gives Back
Every purchase funds "Lash for Change": free makeup training for women rebuilding lives after addiction, incarceration, or abuse. Because empowerment isn’t just a hashtag—it’s a hand up.
Smarter Beauty, Lighter Footprint
While other brands chase "bigger, bolder, more," we use innovation to solve real problems. We created one breathable magnetic lashes for women who refuse to be defined:
✅ Glue-Free Tech – Patented magnetic bands replace toxic adhesives, hugging your lids like a second skin. Perfect for arthritis sufferers and beginners alike.
✅ Ocean Plastic Recycled – Each lash is crafted from 100% recycled fibers, lasting 3x longer than traditional lashes.
✅ Gender-Free Design – From "no-makeup" looks to bold drama, 12 customizable fits for every eye shape, skin tone, and gender expression.
Why Choose Us
- Values Alignment: In the era of #MeToo and #ClimateStrike, we reject hollow "female empowerment" slogans—we embed sustainability and social responsibility into our supply chain.
- Real Stories, Real People: Our customers aren't "perfect models"—they're the Asian executive negotiating in boardrooms, the mother returning to work postpartum, the queer youth boldly embracing their truth.
- Radical Transparency: We publicly share real-time carbon footprint data on our website and invite customers to vote on packaging designs—your choices directly shape our future.
Join the Glam Rebellion
May Nice is more than lashes. It's a declaration.
When you choose May Nice, you're not just choosing makeup—
you're choosing loyalty to yourself, respect for the planet, and an embrace of a diverse world.
✨ Your eyes were made to tell your story. Now, let the world hear it clearly.